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A brand is a voice and a product is a souvenir.

Source:

“The Future of Business Is the Mesh.” [email protected] Jan. 2011. Conference Presentation.

Additional Information:

This quote is from a 2011 TED Talk by Lisa Gansky, author of “The Mesh.” The Talk is about how the future of business is sharing — including everything from music to cars. In this quote, Gansky is saying that the business Zipcar, a car sharing service, was smart in realizing the importance of voice in marketing, and of their product as a representation of that voice.

Watch the full TED Talk here: Lisa Gansky – The Future of Business Is the “Mesh”

“The Future of Business Is the Mesh.” [email protected] Jan. 2011. Conference Presentation.

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