Dan Ariely

Dan Ariely (born 1967) is an Israeli-American behavioral economist and professor known for research on how people make decisions that depart from standard economic rationality. He has held academic appointments in the United States and has been associated with Duke University. Ariely writes and speaks widely about behavioral economics, focusing on systematic biases, incentives, and the psychology behind everyday choices. He is the author of the bestselling book *Predictably Irrational: The Hidden Forces That Shape Our Decisions* (2008), which popularized experimental findings on topics such as pricing, self-control, and social norms. Through books and public lectures, he has helped bring behavioral science to a broad audience.