Jacques Seguela

Jacques Séguéla (born 1934) is a French advertising executive, publicist, and author, long associated with the agency RSCG (later Havas). A prominent figure in French communications, he helped shape major advertising campaigns and became known for his outspoken commentary on media, politics, and consumer culture. Séguéla has also worked in political communication and has written books reflecting on advertising, branding, and contemporary society. Frequently invited to speak and comment in French public life, he is recognized for a punchy, aphoristic style and for championing the idea that advertising both mirrors and influences social change.