Jeff Valdez

Jeff Valdez is an American producer, writer, and entrepreneur known for creating Latino-focused film and television. He founded New Cadence Productions and has been associated with projects aimed at expanding Latino representation in mainstream media. Valdez is linked to “The Garcias,” a continuation connected to the earlier Nickelodeon series “The Brothers Garcia.” His work has also been discussed in relation to Latino-oriented programming initiatives during the “The Wonderful World of Disney” era. Through producing and writing, he has helped develop family-centered stories that foreground Latino characters and experiences, contributing to broader visibility for Latino talent both on screen and behind the scenes.