Kevin Allocca

Kevin Allocca is an American author and media commentator known for analyzing online video and internet culture. He worked at YouTube, where he served as Head of Culture & Trends, focusing on how videos spread and why certain clips become widely shared. Allocca has appeared in talks and interviews discussing virality, digital communities, and the cultural impact of platforms like YouTube. He is the author of *Videocracy*, a book that examines the forces behind viral video and the ways online audiences shape contemporary culture. His work connects media studies with everyday viewing habits, highlighting how internet video influences entertainment, politics, and public conversation.