Paul Zak

Paul J. Zak is an American neuroeconomist and author known for research on the neurobiology of trust and the hormone oxytocin. He is a professor at Claremont Graduate University, where he founded the Center for Neuroeconomics Studies. Zak’s work helped popularize the idea that oxytocin is involved in social bonding and prosocial behavior, and he has published widely in academic journals on topics including trust, empathy, and moral decision-making. He has also written books for general readers, including *The Moral Molecule* and *Trust Factor*, bringing neuroeconomics to a broader audience.