Rory Sutherland

Rory Sutherland is a British advertising executive and author. He is Vice Chairman of Ogilvy UK, where he has worked in advertising and brand strategy. Sutherland is known for advocating behavioural science and creative problem-solving in business, often arguing that psychological value can matter as much as practical utility. He is the author of *Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life*, a book that explores how unconventional thinking and an understanding of human behaviour can produce outsized results. Through writing and public speaking, he comments on marketing, decision-making, and the quirks of consumer perception.