Tali Sharot

Tali Sharot is an Israeli-born cognitive neuroscientist and author whose work explores how emotion and motivation shape human decision-making. She is a professor of cognitive neuroscience at University College London. Sharot writes popular science books that translate research on the brain into accessible insights for general readers, including *The Optimism Bias*, *The Influential Mind*, and *Look Again*. Her writing and research examine topics such as optimism, belief formation, and the ways information and social influence can change minds. Through both academic work and public-facing books, she has become a prominent voice on the psychology and neuroscience of everyday choices.