Tim Harford

Tim Harford (born 1973) is a British economist, journalist, and author. He writes the long-running “Undercover Economist” column for the *Financial Times*, explaining economic ideas through everyday life. Harford is also known as the presenter of BBC Radio 4’s *More or Less*, a programme that examines numbers and statistics in the news. His work often focuses on how incentives, information, and human behaviour shape markets and public policy, and he is recognised for making complex topics accessible to general readers. Harford has written several books on economics and decision-making for a wide audience.