It’s not about the fish; it’s not about the pollution; it’s not about the climate change. It’s about us and our greed and our need for growth and our inability to imagine a world that is different from the selfish world we live in today.

Jackson frames environmental crises (overfishing, pollution, climate change) as symptoms rather than the root problem. The quote argues that ecological collapse is driven by human values—greed, perpetual-growth economics, and a failure of moral and imaginative capacity to envision different ways of living. By shifting attention from technical fixes to cultural and ethical causes, it implies that lasting solutions require changing incentives, consumption patterns, and collective narratives about prosperity. The repetition (“It’s not about…”) functions rhetorically to strip away distractions and force accountability: the central issue is human behavior and the social systems that normalize extraction and short-term gain.