I started thinking about joy. Everything in our society is so purposeful. Let’s bring joy back to the experience.

Blakely frames “joy” as a missing ingredient in modern life and work, where activities are often justified only by productivity, optimization, or measurable outcomes. The quote suggests a deliberate shift in mindset: valuing play, delight, and human experience as ends in themselves rather than as tools for efficiency. Coming from an entrepreneur known for consumer-focused invention, the line also reads as a design principle—products, workplaces, and routines can be reimagined to feel lighter, more pleasurable, and more emotionally resonant. Implicitly, she argues that joy is not frivolous; it can be restorative, motivating, and culturally corrective in a society dominated by purpose and performance.