Television knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things.

Baudrillard is treating television not as a neutral medium but as a cultural machine that abolishes darkness—both literally (the screen’s glow, the 24/7 flow of programming) and symbolically (night as privacy, ambiguity, interiority, and the unknown). “Perpetual day” suggests an environment of constant visibility and constant stimulation in which nothing is allowed to remain hidden, unresolved, or outside representation. The “fear of the dark” points to a deeper anxiety: modern societies prefer mediated images and continuous information to the risks of silence, solitude, and alterity (“the other side of things”). TV thus becomes a metaphor for a broader regime of hypervisibility that replaces lived experience with reassuring, ever-present signs.