Waiting for perfect is never as smart as making progress.

The line distills a recurring theme in Seth Godin’s work on creativity, marketing, and shipping: perfectionism often functions as a socially acceptable form of fear. By “waiting for perfect,” we postpone feedback, learning, and the compounding benefits of iteration. “Making progress” implies releasing work in workable form, improving through real-world response, and valuing momentum over immaculate preparation. The quote also carries a pragmatic ethical edge: progress serves audiences sooner, while perfectionism can become self-indulgent delay. In practice it argues for prototypes, small bets, and consistent output—choosing the path where improvement is earned through action rather than imagined in advance.