Whatever you're thinking, think bigger.

The line is a compact exhortation to expand one’s frame of reference before committing to a plan. It suggests that the limiting factor in ambition, innovation, or impact is often not resources but imagination: the initial idea is frequently too small because it is shaped by fear, habit, or conventional benchmarks. Read in a business-and-leadership context associated with Tony Hsieh, it aligns with a growth mindset—treating constraints as design problems and aiming for outcomes that change the scale of what seems possible. The quote also implies a practical discipline: revisit assumptions, raise the ceiling on goals, and design actions that match a larger vision rather than incremental comfort.