This is your brain. This is your brain on drugs. Any questions?

The line is best known from a U.S. anti-drug public service announcement produced for the Partnership for a Drug-Free America in the late 1980s. In the spot, an actor holds up an egg (“This is your brain”), then cracks it into a hot frying pan (“This is your brain on drugs”), using the sizzling egg as a vivid metaphor for drug-related harm. The tag “Any questions?” punctuates the message as a rhetorical challenge, aiming to shut down debate by presenting the image as self-evident. The phrase became a widely recognized piece of American media culture, frequently referenced and parodied in later television and comedy.

The quotation relies on a blunt visual analogy: the brain is reduced to something fragile and easily damaged, while drugs are framed as an external force that irreversibly “cooks” or ruins it. The final “Any questions?” functions as a rhetorical clincher, implying that the demonstration is so obvious that further inquiry is unnecessary. As persuasion, it favors shock and memorability over nuance, reflecting a broader late–20th-century public-health style that sought to deter drug use through fear appeals and simplified cause-and-effect messaging. Its afterlife in parody also shows how such absolutist slogans can invite skepticism or critique.

1) “This is your brain. This is your brain on drugs.”
2) “This is your brain on drugs. Any questions?”