Come to Marlboro country.

"Come to Marlboro country" is an advertising slogan associated with Philip Morris’s Marlboro cigarette brand and its long-running “Marlboro Country” campaign, which popularized the image of the Marlboro Man and an idealized American West of open ranges, rugged individualism, and masculine freedom. The line functioned as a direct invitation into that branded fantasy world, appearing in print and broadcast advertising as part of the broader mid-to-late 20th-century marketing strategy that helped make Marlboro a dominant cigarette brand. Because it was created and deployed as copy across many ads rather than as a single authored literary utterance, it is often treated as effectively anonymous in quotation collections.

The slogan works by collapsing product, place, and identity into one promise: to smoke Marlboro is to “come” into a mythic territory where the consumer can borrow the aura of independence and toughness associated with the cowboy and the frontier. Its imperative voice (“Come…”) is both invitation and command, framing consumption as entry into a community and a lifestyle rather than a mere purchase. In retrospect, the line is also a clear example of how advertising language can naturalize a commercial habit by attaching it to powerful cultural symbols—here, the romance of the West—while obscuring the health realities of smoking.

“Come to where the flavor is. Come to Marlboro Country.”; “Come to where the flavor is—Marlboro Country.”; “Come to Marlboro Country.”