You are what you eat. Which makes me cheap, quick, and easy.

The line riffs on the proverb “You are what you eat,” twisting it into a self-deprecating joke. By claiming that his diet makes him “cheap, quick, and easy,” the speaker humorously equates personal identity with the perceived qualities of fast food—low cost, speedy service, and convenience. The humor depends on exaggeration and a mock-confessional tone: instead of aspiring to be “healthy” or “refined,” he embraces the stereotype of fast-food consumption and turns it into a punchline. At a broader level, the quip satirizes consumer culture’s tendency to let products and habits stand in for character, while also functioning as a bit of brand-adjacent comedy associated with a fast-food entrepreneur.