I have enjoyed life a lot more by saying yes than by saying no.

Branson’s line distills a core principle of his public persona and entrepreneurial mythology: opportunity tends to expand for people who default to openness rather than refusal. “Saying yes” implies a bias toward action—accepting invitations, risks, and unfamiliar challenges—while “saying no” suggests caution that can harden into missed experience. The quote also frames success less as a fixed achievement than as a lived accumulation of adventures, learning, and relationships. Read critically, it is not a blanket endorsement of indiscriminate agreement; rather, it elevates curiosity and calculated risk-taking as a route to a richer life, especially in business cultures that reward initiative.