Everyone loves Hershey's Kisses and Hugs. I'm waiting for Hershey's Gropes.

Kaplan’s joke riffs on Hershey’s branded chocolates (“Kisses” and “Hugs”), treating the product names as literal actions. By escalating from socially acceptable affection (kisses, hugs) to an obviously inappropriate act (“gropes”), he creates surprise through incongruity and taboo. The humor also lightly satirizes marketing’s tendency to package intimacy as something cute and consumable: if you take the branding logic seriously, it could be extended into uncomfortable territory. The line works as a compact example of Kaplan’s wordplay-driven style, where a single semantic shift turns a familiar phrase into a sharp, slightly transgressive punchline.