Fair and fair, and twice so fair,
As fair as any may be.

The speaker amplifies praise through repetition and escalation: “fair” is affirmed, then doubled (“twice so fair”), and finally universalized (“as fair as any may be”). The effect is both emphatic and performative—beauty is not merely described but ceremonially proclaimed. In Elizabethan lyric practice, such hyperbole signals idealization rather than literal measurement; the beloved becomes a standard against which all others are implicitly compared. The simplicity of diction also matters: the line relies on rhythm and reiteration more than imagery, suggesting that the emotional force comes from insistence and musicality, turning admiration into a refrain that could be shared by a chorus or audience.