My greatest strength is common sense. I’m really a standard brand - like Campbell’s tomato soup or Baker’s chocolate.

Hepburn’s quip plays against her public image as an unconventional, patrician, fiercely independent star. By calling her “greatest strength” common sense and likening herself to mass-market staples, she frames her appeal as reliability rather than mystique: a “standard brand” that audiences can trust. The humor lies in the contrast between celebrity glamour and everyday pantry items, but it also signals a self-made professionalism—showing up, doing the work, and keeping perspective. The line suggests that what endures in a career is not novelty for its own sake, but steadiness, practicality, and a recognizable personal “brand” that remains consistent over time.