I love the idea of anthropomorphizing machines. I love the idea of taking technology and giving it a personality.

Abrams is articulating a core storytelling instinct: audiences more readily connect with technology when it is framed in human terms—through voice, quirks, emotion, or recognizable “character” behavior. Anthropomorphized machines (from droids to sentient computers) turn cold tools into companions, foils, or moral agents, allowing narratives to explore loyalty, empathy, and identity through a technological lens. The quote also hints at a design philosophy: personality is not merely decoration but a bridge between humans and complex systems, making the unfamiliar feel intimate and dramatically usable. In Abrams’s work, this impulse often supports wonder and accessibility—technology becomes a character the viewer can care about, not just a prop.