If you love something, set it free. Unless it's chocolate. Never release chocolate.

This quip riffs on the well-known maxim “If you love something, set it free,” which is typically offered as advice about non-possessive love and letting go. By adding the punchline about chocolate, the speaker playfully undercuts the moral seriousness of the original sentiment and replaces it with a comic admission of indulgence and attachment. The humor depends on the contrast between lofty emotional wisdom and a mundane, universally relatable craving. It also works as a light satire of self-help platitudes: some things, the joke suggests, are not meant to be treated with solemn principle—especially treats we intend to keep and enjoy.