People are more comfortable learning about wine because now they can just Google, you know, ’Soave ’ and say, ’Oh, O.K., cool.’

Vaynerchuk is pointing to how search engines and ubiquitous internet access lowered the intimidation barrier around wine. Instead of relying on gatekeepers—sommeliers, critics, or specialized books—curious drinkers can instantly look up an unfamiliar term (here, “Soave,” an Italian white wine) and get basic orientation. The quote reflects his broader theme that digital tools democratize expertise: information that once conferred status on insiders becomes widely available, making newcomers more willing to explore. Implicitly, it also suggests a shift in marketing and education: consumers now learn in real time, on demand, and brands or educators must meet them where their curiosity begins—often with a quick search.