I have all these people to give Christmas gifts to, and you know what I've found? There are some very nice things at the 99-cents store.

The line plays on the contrast between the social pressure to buy impressive Christmas gifts and the everyday reality of budgeting. By having a celebrity comedian praise the “99-cents store,” the joke undercuts consumerist expectations and reframes thrift as practical—and even savvy—rather than shameful. It also relies on conversational timing (“and you know what I’ve found?”) to mimic a casual confession, inviting the audience to recognize themselves in the predicament. The humor comes from deflating holiday extravagance with an ordinary, accessible solution, suggesting that generosity and gift-giving don’t have to be expensive to be meaningful.