All this technology has not changed the way NFL Films does business and our process. Yes, with one touch of a button now you reach millions of people but it is still the same approach that my father and I started out with.

Steve Sabol, long-time president of NFL Films, often reflected on how the company’s signature style—cinematic storytelling, careful editing, and a reverence for the game’s drama—persisted even as distribution technology shifted from broadcast and physical media to digital platforms. This remark fits his recurring theme that new tools (instant publishing, mass online reach) change speed and scale, not the underlying craft. He frames the continuity as a family legacy, linking modern dissemination to the original approach he developed with his father, Ed Sabol, when NFL Films established its distinctive production methods and narrative voice.

Sabol contrasts the dramatic expansion of distribution—digital platforms that can deliver content to “millions” instantly—with the continuity of NFL Films’ underlying craft. The quote emphasizes that technology changes reach and speed, not necessarily the artistic method: careful storytelling, cinematic shooting, and an editorial philosophy rooted in the company’s founding by Ed and Steve Sabol. Implicitly, it’s a defense of tradition amid media disruption: tools evolve, but the identity of the work depends on values, taste, and process. It also frames NFL Films as an auteur-driven enterprise, where legacy and consistency are central to brand authority.