If you want to stay in the business then you’ve got to be a bit shrewd, haven’t you?

The remark frames longevity in a competitive, publicity-driven industry as something that requires calculation as well as talent. By calling for being “a bit shrewd,” Price implies that survival depends on strategic decision-making—managing one’s image, negotiating opportunities, and anticipating how the market (and media) will respond. The rhetorical tag “haven’t you?” softens the claim into a commonsense observation, inviting agreement rather than confrontation. Read broadly, the quote reflects a pragmatic, entrepreneurial view of celebrity: fame is not merely granted but actively maintained through savvy choices and an awareness of the business mechanics behind public attention.