My work has also motivated me to put a lot of time into seeking out good food and to spend more money on it.

Pollan is describing a personal behavioral shift brought on by sustained engagement with food—researching it, writing about it, and thinking through its ethical, ecological, and health dimensions. The line suggests that knowledge changes appetite: once you understand how food is produced and what quality entails, you become willing to invest scarce resources—time and money—into eating better. Implicitly, it challenges the modern expectation that food should be maximally cheap and convenient, reframing “good food” as something worth deliberate pursuit. The quote also gestures toward a broader Pollan theme: that individual choices, repeated daily, can align pleasure with responsibility when they support better farming, cooking, and eating habits.