57 Varieties.

“57 Varieties” is best known as the advertising slogan of the H. J. Heinz Company, introduced in the late 19th century as a memorable way to brand Heinz’s expanding line of packaged foods. The number was not intended as a literal inventory; it functioned as a catchy, repeatable emblem of abundance and choice, appearing prominently on labels, signs, and later on the iconic “57” mark associated with Heinz ketchup. Because it originated as commercial copy rather than a signed literary utterance, it is often treated as anonymous in quotation collections, even though it is historically tied to Heinz’s marketing and corporate identity.

As a standalone quotation, “57 Varieties” operates less like a sentence than a cultural signifier. It compresses the idea of plenitude into a specific, oddly precise number, which makes the claim feel concrete while remaining flexible. The phrase also illustrates how advertising can create durable language: a slogan meant to sell goods becomes an idiom for diversity and multiplicity. Its staying power comes from the tension between precision (“57”) and vagueness (“varieties”), inviting audiences to accept the impression of breadth without demanding exact accounting.