Quotery
Quote #11013

Bovril . . . Prevents that sinking feeling.

H. H. Harris

About This Quote

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Interpretation

This line reads as an early example of modern advertising copy: a brisk, memorable promise that a branded food product can relieve a common bodily complaint. “That sinking feeling” evokes hunger, fatigue, or mild nausea—an everyday discomfort—while “prevents” offers a quasi-medical assurance without specifying a disease. The ellipsis after “Bovril” mimics a pause for emphasis, as if the brand name alone carries authority, then lands the benefit in a short, rhythmic clause. As a slogan, it also suggests the period’s faith in concentrated meat extracts and “restoratives” as quick sources of strength, positioning consumption as an immediate remedy for modern life’s drains.

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