Quote #11013
Bovril . . . Prevents that sinking feeling.
H. H. Harris
About This Quote
This quote needs no introduction—at least for now. We're working on adding more context soon.
Interpretation
This line reads as an early example of modern advertising copy: a brisk, memorable promise that a branded food product can relieve a common bodily complaint. “That sinking feeling” evokes hunger, fatigue, or mild nausea—an everyday discomfort—while “prevents” offers a quasi-medical assurance without specifying a disease. The ellipsis after “Bovril” mimics a pause for emphasis, as if the brand name alone carries authority, then lands the benefit in a short, rhythmic clause. As a slogan, it also suggests the period’s faith in concentrated meat extracts and “restoratives” as quick sources of strength, positioning consumption as an immediate remedy for modern life’s drains.



