We bring good things to life.

“We bring good things to life.” is best known not as an anonymous aphorism but as a corporate advertising slogan used by General Electric (GE). It functioned as a brand signature in GE’s late-20th-century marketing, appearing in television and print campaigns that emphasized the company’s role in consumer appliances, lighting, medical technology, and industrial innovation. The line was designed to associate GE with everyday benefits—modern conveniences and technological progress—rather than with abstract corporate scale. Because it circulated primarily through advertising, it is often repeated without attribution and can be misfiled as “Anonymous” in quotation collections.

As a slogan, the phrase compresses a corporate promise into a vivid metaphor: GE does not merely manufacture products; it “brings” beneficial things “to life,” suggesting animation, improvement, and practical uplift. “Good things” is deliberately broad, allowing the company to claim moral and social value while encompassing many product lines. The wording also implies translation from laboratory or factory into lived experience—technology made humane and useful. Read outside advertising, the line can sound like a general statement about creativity or service, but its persuasive force comes from its original function: building trust and emotional affinity with a brand by equating commerce with positive change.

“GE. We bring good things to life.”