This Bud's for you.

“This Bud’s for you.” is best known as the long-running advertising slogan for Budweiser beer (Anheuser-Busch). It emerged in U.S. television and print advertising in the late 1970s and became strongly associated with Budweiser’s sports-oriented marketing, especially around major televised events. The line functions as a toast-like dedication to the viewer—positioning the brand as a reward for everyday effort and as a companion to leisure and celebration. Because it originated as commercial copy rather than a single authored literary text, it is often attributed to “Anonymous” or to the brand/agency rather than an individual speaker.

The slogan works by turning a product into a personal gesture. Grammatically, it resembles a dedication (“this one is for you”), implying recognition and gratitude toward the audience. The use of “Bud” simultaneously names the beer and evokes “buddy,” suggesting friendliness and belonging. In a broader cultural sense, the phrase exemplifies how advertising borrows the language of gift-giving and camaraderie to create emotional attachment and brand loyalty. Its endurance also shows how a short, colloquial line can enter everyday speech as a generic toast, detached from its original commercial purpose.

“This Bud’s for you.”
“‘This Bud’s for you.’” (often presented with quotation marks in ad copy)
“This Bud is for you.”