A business model that hasn’t been tried before is always interesting, even if it’s likely to fail.

Arrington’s line captures a core venture-and-startup sensibility: novelty in a business model has intrinsic informational and cultural value, even when the odds of commercial success are low. The “interesting” part is not mere entertainment; it signals that experimentation can reveal new customer behaviors, pricing logics, or distribution channels that incumbents overlook. By pairing “hasn’t been tried before” with “likely to fail,” the quote also normalizes failure as a predictable cost of exploration—suggesting that observers (investors, journalists, founders) should evaluate such attempts not only by outcome but by what they teach the market. It’s a defense of curiosity-driven entrepreneurship over purely risk-averse optimization.