You can never quit. Winners never quit, and quitters never win.

The saying is a blunt maxim of perseverance: success is framed less as talent or luck than as refusal to stop. By pairing two mirrored clauses (“Winners never quit” / “quitters never win”), it uses a memorable antithesis to turn persistence into a moral dividing line. The rhetoric is motivational but also absolutist—real life includes strategic withdrawal, changing goals, and redefining “winning.” Read charitably, the line urges resilience through setbacks and emphasizes that many achievements require sustained effort beyond the point where most people give up. Read critically, it can encourage unhealthy endurance in situations where quitting is prudent.

“Winners never quit and quitters never win.”
“Winners never quit; quitters never win.”
“Quitters never win, and winners never quit.”