I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.

Branson frames family love as a constant, formative presence rather than an occasional comfort. The emphasis on never having “a moment” without that love suggests an emotional baseline that can foster confidence, risk-taking, and resilience—traits often associated with his entrepreneurial persona. The hyperbolic claim that they “would have killed for each other” underscores fierce loyalty and mutual protection, while “and we still are” turns the statement from nostalgia into an ongoing identity: family solidarity persists despite adulthood, fame, and distance. In a broader sense, the quote elevates family bonds as a kind of moral infrastructure—an enduring support system that shapes how one navigates pressure, conflict, and ambition.