Christmas albums are not something you do frequently.

The remark frames a “Christmas album” as a special, high-commitment artistic project rather than a routine release. It implies that holiday records carry unique expectations—nostalgia, tradition, and a narrow seasonal window for relevance—so artists tend to approach them sparingly, often at a particular career moment (e.g., after establishing a repertoire or when seeking a different kind of connection with audiences). The line also hints at the risk of repetition: because Christmas music draws on a relatively fixed canon, making multiple holiday albums can feel redundant or overly commercial. In that sense, the quote underscores the idea that seasonal art is best treated as an occasional event, not a frequent habit.