Cocaine jokes should just be one liners.

The line is a pun built on the double meaning of “one-liners”: a short, single-sentence joke and a “line” of cocaine. By saying cocaine jokes “should” be one-liners, the speaker mock-prescribes a formal rule for comedy while simultaneously invoking the drug’s stereotyped method of use. The humor depends on compression and surprise—its own structure exemplifies what it recommends—while also gesturing at the way drug references circulate as quick, disposable punchlines in stand-up and internet humor.