This is the courageous thing to do: to try to reach the other side before it's too late.

Source: "Israel and Iran: A Love Story?" TEDxJaffa. Sep. 2012. Conference Presentation. Additional Information: This quote means that the brave thing to do when you are facing a conflict with another party is to extend a peace offering to them before things have gone too far and your relationship with them cannot be repaired. The quote is from Israeli graphic designer Ronny Edry's 2012 TED Talk about how he created the Israel-Loves-Iran Facebook campaign. When the two countries were facing war, Edry started an accidental movement for peace by trying to "reach the other side" with an image that expressed the message "Iranians ... we [heart] you." Watch the full TED Talk here: Ronny Edry - Israel and Iran: A Love Story?

“Israel and Iran: A Love Story?” TEDxJaffa. Sep. 2012. Conference Presentation.