Don't give [the audience] four; give them two plus two.

Andrew Stanton

Quotation #16419

About This Quote

“The Clues to a Great Story.” TED2012. Feb. 2012. Conference Presentation.

Source: "The Clues to a Great Story." TED2012. Feb. 2012. Conference Presentation. Additional Information: This quote from filmmaker Andrew Stanton is a statement about storytelling, and particularly about screenwriting. Stanton is saying that when telling a story or making a movie, you don't want to make things too obvious for the audience; rather, you want to give them the information they need to figure it out for themselves. Stanton elaborates, "The audience actually wants to work for their meal. They just don't want to know that they're doing that. That's your job as the storyteller is to hide the fact that you're making them work for their meal." The quote is from Stanton's 2012 TED Talk about storytelling. Watch the full TED Talk here: Andrew Stanton - The Clues to a Great Story