You don't have to be Jewish to love Levy's Rye Bread.

This line is best known as an advertising slogan for Levy’s Real Jewish Rye Bread, used prominently in New York City–area print and poster campaigns in the 1960s. The ads typically paired the slogan with photographs of non-Jewish New Yorkers (e.g., people of different ethnicities and occupations) to emphasize the bread’s broad appeal beyond its traditional Jewish/Delicatessen associations. The campaign is often cited as a landmark in American advertising for its multicultural imagery and its straightforward, inclusive message: a product identified with one community can be enjoyed by everyone.

The slogan plays on the idea that “Jewish rye” might be perceived as niche or tied to a particular religious/ethnic identity. By stating you need not be Jewish to love it, the line reframes cultural specificity as an invitation rather than a barrier. It suggests that taste and everyday pleasures cross social boundaries, and it implicitly normalizes Jewishness within the broader American public sphere. As advertising copy, it also works by disarming potential hesitation with humor and plain speech, turning what could be “otherness” into a point of curiosity and shared enjoyment.

1) “You don’t have to be Jewish to love Levy’s.”
2) “You don’t have to be Jewish to love Levy’s Jewish Rye Bread.”
3) “You don’t have to be Jewish to love Levy’s Real Jewish Rye.”