Double your pleasure, double your fun with . . . Doublemint, Doublemint, Doublemint gum.

This line is a well-known advertising jingle for Wrigley’s Doublemint chewing gum, popularized through mid-to-late 20th-century American radio and television commercials. The repeated “Doublemint” and the paired phrases (“double your pleasure, double your fun”) reflect classic jingle-writing techniques: rhythmic repetition, a simple promise of enhanced enjoyment, and a brand name embedded as the hook. The jingle became closely associated with the “Doublemint Twins” campaign—paired models presented as visual proof of “double”—and it circulated widely enough to enter everyday cultural memory as a catchphrase rather than a literary quotation with a single attributable speaker.

The jingle’s meaning is straightforwardly promotional: it claims that choosing Doublemint will “double” enjoyment, turning an ordinary act (chewing gum) into amplified pleasure and fun. Its significance lies less in semantic depth than in form and cultural impact. The line uses parallelism and repetition to create memorability, making the brand name inseparable from the promised benefit. As a piece of commercial folklore, it illustrates how advertising language can function like popular verse—catchy, communal, and easily recalled—while also showing how “anonymous” authorship often applies to corporate copy created by teams rather than a single credited writer.

1) "Double your pleasure, double your fun." 2) "Double your pleasure, double your fun—Doublemint gum." 3) "Double your pleasure, double your fun with Doublemint gum."