We're finding [texting] 11 times more powerful than email [for communicating with kids].

Source: "Texting That Saves Lives." TED2012. Feb. 2012. Conference Presentation. Additional Information: This quote by Nancy Lublin, CEO of teen social advocacy organization DoSomething.org, means that text messages are far a more effective means of communication than email when it comes to children. Says Lublin, unlike email, texting has a 100-percent open rate. The quote is from Lublin's 2012 TED Talk. In this Talk, Lublin discusses the text-only crisis line she helped develop to reach troubled kids and teens that might otherwise not have a good outlet where they feel comfortable reaching out for help. Watch the full TED Talk here: Nancy Lublin - Texting That Saves Lives

“Texting That Saves Lives.” TED2012. Feb. 2012. Conference Presentation.