While only about half of the voters feel they know very much about Reagan or what he stands for, the Republicans who do have a very positive perception of him.

Teeter is pointing to a common polling pattern: limited voter familiarity can coexist with strong favorability among the informed subset. The remark implies that Reagan’s image, at that moment, was not yet broadly defined for the electorate, but where voters had formed an opinion—especially within the Republican base—it was distinctly positive. Strategically, this suggests an opportunity: expanding name recognition and clarifying “what he stands for” could convert low-information uncertainty into support, while also warning that increased exposure could carry risks if opponents successfully define him first. The quote underscores how campaigns treat awareness and favorability as separable metrics.