I’m always throwing out ideas, so it’s not creativity, it’s just volume.

Ben Huh’s remark reframes “creativity” as a numbers game rather than a rare gift: the advantage comes from generating many possibilities, most of which will be discarded, until a few workable ideas remain. The quote also implies a pragmatic, iterative approach to innovation—treating ideation as a habit and a process of selection, not a single flash of inspiration. It subtly demystifies creative work and emphasizes persistence, experimentation, and tolerance for failure or mediocrity in early drafts. In entrepreneurial or media contexts, it aligns with the notion that consistent output and rapid testing can outperform occasional brilliance.