I’m coming out with a wine... I’m actually a restaurateur. I have Famous Famiglia Pizzeria that has opened up in the Sacramento airport. I’m also working with my business partner on opening up the Linnethia Lounge.

In this remark, NeNe Leakes frames herself not only as a reality-television personality but as an entrepreneur with diversified ventures. By listing a wine project alongside restaurant and lounge plans, she emphasizes brand expansion and the pursuit of legitimacy in business—claiming the title “restaurateur” to signal seriousness and professional identity beyond entertainment. The quote also reflects a common celebrity strategy: leveraging public visibility into hospitality and lifestyle products, where personal image can function as marketing. The specificity of locations and partners suggests she is presenting concrete, ongoing work rather than a vague aspiration, positioning ambition and reinvention as central to her public narrative.