Imagination is everything. It is the preview of life’s coming attractions.

The earliest known appearances located in the provided article are in 1981 motivational/self-help books that attribute the line to Albert Einstein. Later repetitions in books, newspapers, and popular media (including a Disney/Epcot slogan variant and later self-help titles) continued the Einstein attribution, but no primary Einstein-era source is identified and the quote is absent from a major Einstein quotation reference.

The saying frames imagination as a way to mentally rehearse or anticipate future outcomes—like watching a trailer before a film—implying that what we can picture influences what we pursue or create.

Imagination is everything. It is the preview of life’s coming attractions.

Imagination is everything. It is the preview of coming attractions.

Imagination is the preview of life’s coming attractions.

Imagination is more than knowledge. It is a preview of life’s coming attractions.