When I was a kid going into the movies, you weren’t force-fed information everywhere you looked about what the movie was going to be.

Abrams contrasts the relative mystery of moviegoing in his childhood with today’s marketing ecosystem, where trailers, plot summaries, leaks, and algorithmic feeds can saturate audiences with advance information. The phrase “force-fed” frames this not as optional publicity but as an ambient, hard-to-avoid stream that can blunt discovery and suspense. Implicitly, he argues that surprise is a core pleasure of cinema and that overexposure changes how viewers approach a film—less as an unfolding experience and more as a pre-digested product. The remark aligns with Abrams’s broader creative emphasis on anticipation and the value of the unknown in storytelling.