And all because the lady loves Milk Tray.

“And all because the lady loves Milk Tray” is a British advertising slogan associated with Cadbury’s Milk Tray boxed chocolates. It became widely recognized through a long-running television campaign in which a tuxedoed “Milk Tray Man” performs daring, often cinematic feats—breaking into buildings, evading guards, or executing stunts—to deliver Milk Tray to an unseen woman. The line functions as the campaign’s punchline, framing the elaborate caper as motivated by romantic devotion expressed through gifting chocolates. The slogan is effectively anonymous because it originated as copywriting within Cadbury’s advertising rather than from a single credited literary author.

The slogan compresses an entire narrative into a single justification: extravagant effort is rendered reasonable when motivated by love. Its humor lies in the disproportion between the risky, spy-thriller action and the mundane goal of delivering a confectionery gift. At the same time, it reinforces a commercial message: Milk Tray is positioned as a premium, romance-coded token worthy of exceptional trouble. The phrase also reflects a broader advertising tradition of turning consumption into courtship ritual, suggesting that emotional sincerity can be communicated through branded goods—here, chocolates—while the repeated refrain makes the brand’s association with “the lady” and romantic desire feel culturally inevitable.

“All because the lady loves Milk Tray.”
“And all because she loves Milk Tray.”
“Because the lady loves Milk Tray.”