You have to have more leadership, less management. It’s about getting stuff done, you can sit around and analyze things forever but while you do that the competition has moved on.

The quote contrasts “leadership” with “management” to argue that competitive advantage comes from action, not endless deliberation. Leadership here implies setting direction, making timely decisions, and mobilizing people to execute; management implies process, oversight, and risk-minimization. Vesterbacka’s emphasis on “getting stuff done” frames markets as dynamic: time spent perfecting plans can become a liability because rivals iterate and capture attention first. The underlying lesson is pragmatic: analysis is valuable only insofar as it enables execution, and organizations should bias toward shipping, learning, and adapting rather than optimizing internally while the external environment changes.