I liked it so much, I bought the company.

Victor Kiam (1926–2001) was an American businessman best known for acquiring the Remington electric shaver brand and becoming its high-profile pitchman. The line “I liked it so much, I bought the company” emerged from his advertising and publicity around Remington in the late 1970s and 1980s, when he used his own consumer experience as a credibility-building hook. By presenting himself as someone who first encountered the product as an ordinary buyer and then invested in the business behind it, Kiam turned a corporate acquisition into a memorable personal endorsement—an early example of the CEO-as-spokesperson marketing style.

The quip compresses a whole business narrative into a single escalation: from satisfaction as a customer to total commitment as an owner. It functions rhetorically as an “ultimate testimonial,” implying that the product’s quality is so self-evident that it justifies the strongest possible vote of confidence—buying the company itself. More broadly, it celebrates entrepreneurial opportunism and the idea that conviction should be backed by action and capital. The humor lies in the disproportion between everyday consumer liking and the extraordinary response, while the underlying message is about aligning belief, investment, and leadership.

“I liked the shaver so much, I bought the company.”
“I liked it so much, I bought the company!”
“I liked it so much I bought the company.”